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blog · studio journal

Ideas, trends, and everything that matters

allbrandingweb & conversionculture & designstrategyvisual identity

A colorful shelf display of collectible plush toy figures, shot like a playful toy store window

Branding13 Sep 2026 · 4 min

What the Labubu Phenomenon Teaches About Building a Shareable Brand

The Labubu phenomenon and Gentle Monster’s stores show how to turn a purchase into a shareable experience, even without global scale.

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Minimalist illustration of a browser window loading with a lime-green progress bar and a speedometer

Web & Conversion11 Sep 2026 · 4 min

Is Your Website Fast Enough to Sell? Core Web Vitals and Conversion in Practice

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Björk performing on stage at the 2026 Brit Awards

Branding04 Mar 2026 · 4 min

What Björk's Brit Awards Performance Teaches Us About Brand Positioning

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Iconographic representation of Iemanjá

Culture & Design18 Feb 2026 · 4 min

The Whitewashing of Iemanjá and Design's Role in Shaping Brazil's Visual Imagination

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Cover image for the article on strategic design

Strategy03 Feb 2026 · 4 min

Pretty Design Doesn't Sell Anymore: Why Aesthetics Without Strategy Are Losing Ground

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Visual Identity10 Dec 2025 · 4 min

What Visual Identity Is and Why It's Essential for Businesses of Every Size

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Cover image for the article on landing pages

Web & Conversion02 Nov 2025 · 4 min

Why You Need a Strategic Landing Page Before the Year Ends

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newsletter One note a month on strategic design. No market recap.