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Björk performing on stage at the 2026 Brit Awards

Branding04 Mar 2026 · 4 min

What Björk's Brit Awards Performance Teaches Us About Brand Positioning

Björk's Brit Awards performance reveals positioning, visual identity, and branding strategies that apply directly to marketing.

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Iconographic representation of Iemanjá

Culture & Design18 Feb 2026 · 4 min

The Whitewashing of Iemanjá and Design's Role in Shaping Brazil's Visual Imagination

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Cover image for the article on strategic design

Strategy03 Feb 2026 · 4 min

Pretty Design Doesn't Sell Anymore: Why Aesthetics Without Strategy Are Losing Ground

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Cover image for the article on visual identity

Visual Identity10 Dec 2025 · 4 min

What Visual Identity Is and Why It's Essential for Businesses of Every Size

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Cover image for the article on landing pages

Web & Conversion02 Nov 2025 · 4 min

Why You Need a Strategic Landing Page Before the Year Ends

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newsletter One note a month on strategic design. No market recap.